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BEHIND THE BRAND

Laurmé was created to give today’s busy woman safe and effective skin care that fits effortlessly into her lifestyle. Prioritizing and multi-tasking is what women do best, but that means our skin care sometimes takes a backseat to other more pressing concerns. We still want beautiful, radiant skin. We just want it done simply.

Rich in active botanicals, peptides, vitamins, and anti-oxidants – and without useless fillers and harsh & toxic ingredients you find in most mass-produced commercial skin care – we’ve blended the best of Mother Nature with science for innovative products that multi-task just like you.

Our ethically sourced ingredients are carefully evaluated for sensitivities: Absolutely NO Parabens, NO Phthalates, NO Sulfates, NO Fragrance, and we are proud to be a Leaping Bunny Certified Cruelty-Free company.

High-performance skin care, uncompromising results – powerfully effortless, naturally.


OUR PROMISE

ABSOLUTELY NO HARSH:
Parabens, Sulfates, Phthalates, or Fragrance

Responsibly & Ethically Sourced Premium Ingredients
Cruelty-Free Leaping Bunny Certified
Eco-Friendly
Proudly Made in the USA

PERFORMANCE + EFFORTLESSNESS

HIGH-PERFORMANCE, LOW MAINTENANCE
Powerfully Effortless Skin Care

MEET THE FOUNDER

"Because every small step matters." - Michele Fieldson, Founder

find out more...
MEET MICHELE
Dealing with sensitive skin my entire life, it has always been a challenge to find skin care products that could do more than simply not irritate my skin - which, for me, is a pretty big ask. Expensive products produced poor results, heavily pushed beauty-counter products never quite lived up to the hype, and more often than not, my skin felt as dry as a desert instead of dewy like the promised advertisement.
It was only after my sister, Nancy, received a life-altering cancer diagnosis that I saw skin as so much more than just my isolated concerns.
 
Harsh cancer treatments ravaged my sister's skin. Dehydrated, red, hypersensitive, she tried a variety of skin care products, most far too harsh for her skin. Nothing seemed to produce the promised results, and with little energy or desire to maneuver the complicated world of skin care, she did the best she could with what she had.  This was the catalyst that sent me on the pursuit to create a different kind of skin care brand, ultimately leading me to launch Laurmé.

ETHICS

RESPONSIBLE PRACTICES AND MEANINGFUL PARTNERSHIPS
CRUELTY-FREE

WE ARE CRUELTY-FREE & LEAPING BUNNY CERTIFIED

This third-party certification is our promise to you that no formulation of our skincare line or any of its ingredients have ever been or will ever be tested on animals. As animal lovers ourselves - (Michele is a past volunteer at her local animal shelter and has rescued several dogs and cats over the years) - there’s nothing more important than making sure our products are safe for all!

MADE IN THE USA & SOURCED RESPONSIBLY

OUR PRODUCTS ARE PROUDLY MADE IN THE USA.

By making our products right here in the USA, we can play a part in helping like-minded businesses thrive.

We believe in keeping Mother Nature safe, so each of our ingredients is responsibly sourced, and we are mindful of protecting our planet’s natural resources.

ENVIRONMENTALLY FRIENDLY TO EMPOWER

In addition to being cruelty-free, Laurmé’s products are also environmentally friendly. We use recyclable glass and plastic product packaging and eco-friendly compostable labels. Our shredded packaging material is 100% recyclable and derived from a 140-year-old family-run mill in Niles, Michigan. Water powered to produce electricity from the St. Joseph River, our packaging partner is as focused on sustainability and compostability as we are.

In addition, our travel and gift sets are snuggled in organic cotton bags that are sourced from a non-profit called Work+Shelter that provide fair wages and job training to impoverished women in India, empowering them to economically transform their lives and their communities.

WE GIVE BACK WHERE IT MATTERS

A portion of Laurmé’s proceeds benefits City of Hope, a cancer research center and hospital located in southern California. This incredible medical facility is made up of world-renowned doctors, scientists, and researchers all with one goal – to cure cancer. Your purchases help support the services provided at City of Hope as well as their cutting-edge scientific research.

 

Learn more about City of Hope, their mission, and why it's so important for us to give back to this cause.


LUXURIOUS SKIN CARE CAN BE SIMPLE

Ready to hit the pause button on your skin care regimen and upgrade to Effortless?