How do I count the ways I love hyaluronic acid? A lot of skincare ingredients are unworthy of all the hype. Not so with hyaluronic acid. Hyaluronic acid is best known for its incredible ability to retain moisture and hydrate the skin. In fact, it can hold up to 1,000 times its weight in water!!
WHAT IS IT?
Scientifically speaking, hyaluronic acid is a strand of various sugar compounds, known as a glycosaminoglycan. It’s a compound that naturally occurs in the body – especially in joints, connective tissue, eyes, and your skin.
WHY WE LOVE IT
There’s two main things our skin needs to do – draw moisture into the skin (humectants) and keep moisture from escaping our skin (emollients). The magic of hyaluronic acid lies in its ability to hold and retain water.
As we age, our skin loses the ability to retain moisture and along with that the suppleness and bounce-back of plump skin. Quite sad. Hyaluronic acid helps skin hold onto moisture, softening skin and giving smoothness to rough skin surfaces (dry, flaky skin). It’s like endless drinks for the skin. The difference in hydration can be felt immediately, and it’s a key player in giving our skin that dewy, youthful glow we all love.
On top of all its amazing goodness, it’s also gentle enough and ideal for those with sensitive skin, and because of its lightweight texture, it can be used for oily skin as well. (Yes, oily skin still needs hydration.) Daily application of hyaluronic acid allows your skin to not only look healthier, but gives it that touch-worthy softness that puts a smile on our faces.
For radiantly touchable skin and to give your dehydrated skin some extra love, look for products with hyaluronic acid, sodium hyaluronate, or sodium PCA. You can find these in our Intense Rejuvenating Serum and our Peptide Complex Serum. Powerfully Effortless.